Nancy wearing a denim jacket and yellow scarf stands in front of Eagles Pepsi Sign.

Hello, I’m Nancy—a digital storyteller, campaign strategist, and marketing creative based in Philadelphia, Pennsylvania.

Below is a collection of professional work and projects that reflect my growth as a digital marketing and creative strategist. Each one showcases real-world impact, strategic thinking, and/or creative execution—and several earned high praise from faculty at the University of Pittsburgh.

I don’t just market — I build community, tell stories, and drive results.

My Services

  • I’ll handle your social media accounts by planning and posting consistent, high-quality content each week. I also stay on top of messages, comments, and questions through the app—so your followers always feel heard and your business stays active and professional online.

    • Develop and maintain a consistent posting schedule

    • Create and share high-quality, on-brand content

    • Engage with followers through comments, messages, and tags

    • Monitor platform insights to track growth and performance

  • I create eye-catching content that helps your business stand out online—whether it's a social media posts, digital materials, or promotional videos. I use industry tools like Adobe Creative Suite, Canva, and Procreate to design custom graphics, and Final Cut Pro and CapCut to produce short-form videos and reels that grab attention and drive engagement.

    • Design custom graphics using Adobe Creative Suite, Canva, and Procreate

    • Produce engaging short-form videos and reels with Final Cut Pro and CapCut

    • Deliver ready-to-post assets optimized for each platform

  • I help you understand your brand from top to bottom by writing a clear, easy-to-follow business plan. You’ll walk away knowing your mission, voice, values, and purpose—so you can talk about your business with confidence and clarity, like it’s second nature.

    • Craft a clear, easy-to-follow business plan tailored to your goals

    • Define your brand’s mission, voice, values, and purpose

    • Establish a consistent identity that connects with your audience

  • I build clean, modern websites using industry platforms like Squarespace, WordPress, GoDaddy, Wix, and Weebly. Whether you're starting from scratch or updating an old site, I’ll make sure it’s easy to navigate, mobile-friendly, and designed to look professional in today’s digital world.

    • Build your website from scratch or update an existing one with intuitive UI design and layouts

    • Implement basic SEO to boost visibility on search engines

    • Set up e-commerce functionality for online bookings or product sales

    • Set up e-commerce functionality for online bookings or product sales

  • I create online campaigns that reach the right people and get results. These campaigns may include boosted posts or paid ads, which require a separate budget for ad spend, but I’ll help guide you so every dollar counts.

    • Plan and manage targeted Meta (Facebook & Instagram) ad campaigns

    • Design and run email marketing campaigns that drive engagement and conversions

    • Analyze performance metrics on ad spend to maximize reach and ROI

My Projects