For my final project in the Principles of Selling course at Pitt Business, I worked with a team of four to develop a mock marketing and merchandising campaign promoting a seasonal collaboration between Hershey’s and Kroger, centered around the Peanuts franchise.

Our campaign reimagined the classic fall film It’s the Great Pumpkin, Charlie Brown as “It’s the Great Reese’s, Charlie Brown”—a playful, nostalgic concept aimed at engaging families and candy lovers for the Halloween 2024 season. I was responsible for the graphic design and social media components, creating branded mockups for new seasonal candy packaging, including “The Great Reese’s Bag” and a themed pumpkin patch Reese’s design.

To bring our concept to life, I also created a short-form promotional video, combining product mockups, thematic visuals, and campaign messaging to give the class a more immersive and compelling pitch experience. This video became a key highlight of our final presentation, helping our group stand out and clearly visualize the customer journey.

The project allowed me to refine my design, merchandising, and storytelling skills, while also practicing how to pitch creative ideas to a business-minded audience. Presenting to a mock group of Kroger "investors" helped me bridge the gap between creative vision and strategic sales thinking. This campaign reminded me how powerful visuals and narrative can be when backed by strategy—and how marketing can turn a product into a story people want to be part of.