As a member of the American Marketing Association (AMA) at the University of Pittsburgh, I had the opportunity to work on a real-world marketing campaign for Wings Over Pittsburgh, a local fast-casual restaurant brand known for its bold flavors and campus-friendly energy.

My project focused on developing a consistent brand image across print and digital media, aligning with Wings Over’s vibrant, bold personality. I created a full-scale promotional poster that was selected by the AMA Marketing Consulting Team and approved by the restaurant’s South Side manager. The final design was published in The Pitt Newsand distributed to over 30,000 students and faculty—my first experience in campus-wide brand marketing.

In addition to print advertising, I explored how to use short-form videos to tell the brand story, incorporating visuals that captured the energy of Wings Over’s food, culture, and campus presence. We supported campaigns around food truck events, social media giveaways, and student challenges to increase engagement and brand visibility at Pitt.

A highlight of this experience was working closely with both AMA club advisors and industry experts, as well as the Wings Over location manager. I pitched creative concepts, received direct feedback, and iterated based on business needs. This helped me develop my understand of branding, client communication, and campaign execution skills, and gave me a first-hand look at what it takes to bridge creativity with client expectations.

Ultimately, this campaign taught me how to build a cohesive brand voice, tailor messaging to a college audience, and create high-impact promotional content that not only looks good—but drives engagement and traffic in the real world.